A Custom Video Strategy is our program for supercharging your existing marketing funnel and sales system with engaging video assets created to use at the key conversion points for your prospects. These strategies typically include a combination of video assets, including a Brand Story Video, Customer Testimonial Videos, along with Process Videos, Service Videos, and “Checkpoint” Videos to keep your prospects engaged, educated, and comfortable all the way through working with you. We look at what you and your team are already doing, and consult on the most efficient ways to enhance your customer journey using videos created specifically for your processes.

If your business has no established marketing funnel or sales system in place, you probably don’t need a Custom Video Strategy. You might benefit more from a single specific video asset like a Brand Story Video, or Customer Testimonial Videos. If you have an established process for turning leads, referrals, or cold traffic into customers, you’d probably benefit from a Custom Video Strategy. If you’re on the fence, let’s have a conversation about it. If we feel you don’t need it, we’ll tell it to you straight.

Our Custom Video Strategies are built specifically for your marketing funnel and sales system, based on what you’re already doing. Using your video assets should feel effortless. Some common uses include: • “Next Steps” videos automatically sent to prospects when registering for calls / appointments • “Introduction” videos sent to customers before a team member arrives for an appointment • “Process” videos shown to prospects on registration pages to educate them on what to expect before committing to a call or appointment • We work with you and your team to identify opportunities where videos can make the strongest positive impact in your customer journey.